If you think in hashtags and enjoy creating compelling content that both educates and empowers people, you could be African Wildlife Foundation’s new Social Media Officer. AWF is seeking qualified applicants to support our rapidly growing global social media efforts and keep our international audiences aware and engaged.
The Social Media Officer will play a key role on our marketing team, focusing on managing social media communities, creating and analyzing social media content, and furthering AWF’s value proposition as Africa’s conservation leader across the continent.
Responsibilities
Social Media Content
- Create timely, relevant content for Africa-based followers across Facebook, Twitter, Instagram, Google+, Tumblr, Pinterest, and Snapchat to establish AWF as Africa’s conservation expert
- Create awareness driven social campaigns to grow AWF’s pan African audiences across its social graph
- Identify social media trends and potential areas of growth in key African markets
- Communicate regularly with Africa-based program staff to stay abreast of program and project developments
- Obtain digital and social assets from the field to demonstrate the impact of AWF’s work to global audiences
- Act as a liaison between the US-based marketing team and key field staff
- Under the supervision of the Social Media Manager, ensure content reflects organizational themes and messaging across all platforms
- Facilitate executive training for key Africa-based staff to position them as thought leaders in the social space
- Serve as the daily point of contact for Africa-based digital agencies and vendors
Community Management and Influencer Engagement
- Provide real-time/near real-time responses to pan African audiences that accurately express organizational positions and views
- Build relationships with highly engaged supporters
- Seek, cultivate and build relationships with influential African social media users: social influencers, celebrities, and personalities to grow AWF’s reach and brand awareness
- Identify threats and opportunities in user-generated content surrounding the organization and escalate to appropriate management as necessary
Social Media Reporting and Analysis
- Provide ongoing reports and analysis on Africa-based social media initiatives and key audience metrics to the Social Media Manager
- Conduct ad-hoc reporting as necessary
- Other duties as assigned
Qualifications
- Bachelor’s degree with 3+ year(s) of experience in digital media
- Excellent writing and research skills, and knowledge of social media best practices
- Proven experience managing large social media audiences
- Experience working with social CRM and analytics tools, e.g. Hootsuite, TrueSocial, and others
- Experience with Adobe Creative Suite
- Strong interest in digital media and emerging trends in technology
- Proactive approach to communications and problem solving
- Ability to multitask in a fast-paced collaborative environment while maintaining strict attention to detail
- Working knowledge of HTML/CSS, PHP a plus
- Experience in conservation issues preferred but not required
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