IMPORTANT: This Advertiser has requested that applicants MUST be National Residents / Valid Work Permit-holders. Other applicants need not apply.
SolarCity is looking for an SEM/SEO expert to manage our paid search program, define our SEO strategy, and implement game-changing strategies to increase paid conversions and natural search results rankings.
The Search Marketing Manager will work with our SEM and SEO agencies and tackle new opportunities as they develop. You will conduct regular reviews of our SEM ad copy, keyword buys and landing page content and design to optimize for higher conversions. You will conduct SEO analyses of target search terms and make recommendations and implement keyword, content and link building strategies to raise natural rankings. The ideal candidate will have a positive attitude, and not be afraid to test out new ideas. A proven ability to grow programs, directly drive measurable results and execute on strategy is a requirement as is the ability to be a good team player and most importantly have fun at work. Quantitative and analytic skills are required for this position as are the ability to communicate and present to a both peer groups and executives. This role is an ideal fit for candidates who are able to own and be accountable for their work, and who operate best under pressure.
This position reports to the Director of Online Marketing
Responsibilities:
SEM
• Manage content and performance of SEM programs (Google, Yahoo, Bing, tier-two search sites)
• Review program performance trends and proactively suggest content, projects and strategies for continual program improvement
• Analyze performance across thousands of keywords and ads to create meaningful, data-driven strategies for the growth of the SEM program
• Follow the implementation, measurement, and reporting of your strategies from conception through post-mortem
• Use SEM agency metrics and Coremetrics web analytics to incorporate detailed customer data into overall SEM strategy, driving measurable results.
• Manage landing page optimization testing program in conjunction with outside SEM agency
• Implement tests and execute upon findings in the areas of effective copy-writing, user behavior, promotional effectiveness and landing page design
• Lead special projects including strategy, measurement and reporting of results to executives on an on-going basis
SEO
• Candidate should be knowledgeable on the latest algorithmic changes and products that influence Search Engine Results Pages (SERPs)
• Duties include: SEO Audit, local search, image search, keyword research, link building , off-page/on-page recommendations, & execution and reporting requirements
• Manage outside SEO agency in 12-month optimization project including analysis, testing and implementation of recommendations
• Preparing and presenting a monthly marketing performance report to senior management
• Lead content optimization and extensive keyword research across all SolarCity web properties and microsites
• Actively review natural search rankings and proactively update or create content to maintain high-ranking positions
• Perform hands-on optimization, including keyword/phrase research, SEO-friendly title/meta/alt tag and HTML implementation
• Perform analytics-based analysis to measure program progress/success
• Work with social media team to help synergize efforts between SEO and SMM
• Responsible for directory submissions and revisions, link optimization, meta tag optimization and developing backlink strategies
• Basic HTML proficiency a plus for direct SEO implementation
Requirements and Qualifications:
• Significant search expertise (3 years +), additional online marketing experience a plus
• Significant knowledge of Coremetrics web analytics and/or similar 3rd party systems
• Microsoft Excel with experience using it effectively for a wide range of SEM/SEO management and data analysis functions
• Driving projects from start to finish with proven results
• Presentation of project plans and objectives to a range of audiences, including executives
• Demonstrated knowledge of key metrics for effective ROI analysis and best practices for SEM account optimization across a range of business goals
• Exceptional communication, analytical and problem-solving skills
• Ability to manage multiple tasks simultaneously, prioritize effectively, and meet deadlines and goals
• Extremely proactive, detail-oriented, and passionate about success
• Self-motivated with the ability to work effectively in a team and across departments
• Tech-savvy and ability to learn new concepts and software applications quickly
• Strong attention to detail along with solid verbal and written communication skills
About SolarCity
SolarCity® is a national leader in solar power and energy efficiency services. The company's mission is to help millions of homeowners and businesses adopt clean power to reduce pollution and save money. SolarCity's financing options can make it possible for many homeowners and businesses to switch to solar power for less than they currently pay for electricity. The company also offers a range of energy efficiency services, including efficient heating, cooling and lighting, and is a leading provider of electric vehicle charging stations. The U.S. Department of Energy named SolarCity a Green Power Supplier of the Year in 2010, and Fast Company Magazine called it one of the 50 most innovative companies in the world in 2011. SolarCity's 25 office locations serve more than 2,000 communities in Arizona, California, Colorado, Maryland, Massachusetts, Oregon, New Jersey, New York, Pennsylvania and Texas and Washington, D.C.
SolarCity is an equal opportunity employer committed to diversity in the workplace. Additional information about SolarCity Careers is available at www.solarcity.com
