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The goal of Product Marketing Managers is to bring world-class products to market that deliver on our promises to drive preference, satisfaction and loyalty. As EfficiencySMART Product Marketing Manager, you will be responsible for designing and executing a marketing plan for EnerNOC’s Energy Efficiency offerings as well as supporting the implementation of the sales plan to achieve overarching EfficiencySMART goals and objectives. Specifically, the Product Marketing Manager will:
- Be the resident product/technology expert, fluent in all aspects of the offering across departments at EnerNOC
- Own product definition including value proposition, benefits, target segments, unmet needs, pricing, terms and conditions, positioning
- Work closely, build strong relationships, and ensure strategic alignment with sales leadership and regional field sales teams
- Develop product customer knowledge through research and analyses of customer, competitor, and industry market developments
- Work with EfficiencySMART Product Managers to provide input into product innovation and development, inform and challenge the roadmap, propose and evaluate customer use cases and ensure Product Marketing and Product Management are tightly aligned.
- Work with DemandSMART / SupplySMART Product Marketing Manager and Field Marketing Managers to understand, enhance and leverage positioning and value messaging for bundled product offerings
- Employ and embed knowledge of product and buyer personas in marketing campaign strategy and messaging
- Build and manage relationships with energy efficiency industry and trade associations to support marketing opportunities
- Manage the development and use of EfficiencySMART marketing collateral, including the training of EE BDMs on new collateral and tools
- Be a customer advocate and act as a knowledgeable and vocal EnerNOC champion for energy efficiency customer needs
- Identify and improve go-to-market processes and create tools to internally support sales and marketing team productivity
- Be intimately familiar with marketing goals and internal ROI benchmarks. Track progress against product goals and ROI requirements, identify issues, and recommend and execute on solutions to address any areas of underperformance
This job requires excellent research, writing, creativity, management and analytical skills. This individual should possess:
- Creativity and hunger to find and create attractive business opportunities
- Confidence, initiative, and good listening skills
- Ability to rely on experience and judgment to plan and accomplish goals
- High standards for producing quality work
- Comfort in interfacing with senior level leadership and communicating and defending positions across company functional groups
- Facility in using salesforce.com to track progress and conduct analyses
- Flexibility in being able to respond to changing needs and opportunities
- Ability to establish credibility with customers, market influencers, upper management, and salespeople
- Ability to work well within a team in a rapidly growing business
- Comfort in performing and prioritizing a variety of tasks – research, sales and marketing, and analytical skills will be used and developed
- A proactive and energetic attitude
- Enjoy working cross-functionally with lead generation, marketing communications, and sales teams
- Interest in getting a kick out of working to create change in the world while having fun doing it
The successful candidate will:
- Be a team player
- Be a great written and verbal communicator
- Be able to help set the company’s strategic priorities
- Be committed to finding and creating winning practical solutions
- Be flexible and strategic in handling a broad set of priority issues
- Enjoy our culture of not taking ourselves too seriously while taking our work very seriously
- Have fun with a committed team that is passionate about making our energy industry more efficient, effective, and environmentally sustainable
Required Qualifications/Skills/Education:
- MBA preferred
- Two or more years of professional work experience within the energy sector or a related industry
- Excellent writing skills
- High proficiency in the Microsoft office suite, including Excel and PowerPoint.
- Familiarity and preferably proficiency with salesforce.com
- Familiarity with marketing automation systems a plus
EnerNOC unlocks the full value of energy management for our utility and commercial, institutional, and industrial (C&I) customers by reducing real-time demand for electricity, increasing energy efficiency, improving energy supply transparency in competitive markets, and mitigating emissions. We accomplish this by delivering world-class energy management applications including DemandSMART™, comprehensive demand response; EfficiencySMART™, data-driven energy efficiency; SupplySMART™, energy price and risk management; and CarbonSMART™, enterprise carbon management. Our Energy Network Operations Center (EnerNOC) supports these applications across thousands of C&I customer sites throughout the world. Using our C&I customers’ energy usage flexibility, we make capacity, energy, ancillary services, and carbon products available to grid operators and our more than 100 utility customers on demand as a cost-effective alternative to traditional power generation, transmission, and distribution. For more information, visit www.enernoc.com
Related Keywords: marketing, clean technology, environment, communications, product marketing, product market, go to market, go-to-market, pricing, segmentation, positioning, targeting, energy, clean energy, green, b2b, business to business, market campaigns, SaaS marketing, marketing strategy, competitive analysis, differentiators, SaaS, C&I
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