IMPORTANT: This Advertiser has requested that applicants MUST be National Residents / Valid Work Permit-holders. Other applicants need not apply.
We seek an Online Marketing Coordinator to primarily be responsible for the execution of a web-based direct-response revenue program for National Wildlife Federation’s three strategic objectives: expand reach, deepen engagement and increase revenue The National Wildlife Federation's online properties are governed by three strategic objectives: broaden reach, deepen engagement and increase revenue. The role is comprised of the following key areas: execution of in-house revenue-generating campaigns including the production of ads, getting approval of ads, placing ads, securing unique source codes, and reporting/making recommendations based on the results; execution of non revenue-generating strategic conversions such as email capture, sending people to specific content, etc.; and execution of detailed A/B ad testing via the SiteCore Online Marketing Suite Management of the Google Mini tool (site search analysis, conversion implementation, and reporting). The ongoing tasks of this position will be to grow revenue within the web direct response program as well as providing support to organizational clients to leverage their web properties as vehicles for maximum revenue generation and engagement.
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