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Membership Engagement Manager: North America, Home based

Reference Better Cotton Initiative  (Please mention Stopdodo/Environment Jobs in your application)
Sectors Sustainability, Climate, CSR, EMS
Town/City Anywhere in the US - Home based
Salary Additional Information Annual fee (paid monthly) $70,000-$85,000 dependent on skills and experience.
Type Fixed Term and Permanent Roles
Status Full Time
Level Senior Level
Deadline 07/03/2014
Company Name Better Cotton Initiative
Contact Name Lilly Gilbert
Email lilly.gilbert@bettercotton.org
Website Further Details / Applications
Also Listing:
IMPORTANT:  This Advertiser has requested that applicants MUST be National Residents / Valid Work Permit-holders.  Other applicants need not apply.


The BCI Membership Engagement Manager is responsible for BCI outreach to and recruitment of new members, with a specific focus on Retailers & Brands (including Home & Apparel and Travel & Leisure). S/he leads on work to attract members in the North America region, including engagement with new members to set Better Cotton procurement targets from year 1 of joining. S/he represents BCI at key gatherings and groups of interest for retailers and brands.

This role also has a specific responsibility for recruiting new Retailer & Brand members to the Better Cotton Fast Track Program.

The Better Cotton fast Track Program (BCFTP) is a pre-competitive coalition of front running apparel retailers/brands and includes public funders. The BCFTP, managed by IDH, the Sustainable Trade Initiative, works to accelerate the supply and procurement of Better Cotton with the idea of creating a mainstream commodity, produced & procured as an undifferentiated product. BCI & IDH work closely in a strategic partnership creating the momentum to deliver the market transformation in cotton. (www.idhsustainabletrade.com)


Member Recruitment

1.Under the supervision of the Business Director and in collaboration with the BCI Membership Manager and the IDH Senior Cotton Program Manager, develop and deliver a North America membership outreach and recruitment plan for Retailers & Brands, ensuring efficient use of resources and drawing on support from within the membership network, in particular existing Retailer & Brand members and Civil Society members with active corporate engagement strategies, including WWF, Solidaridad and Cotton Connect.

2.To engage with potential and joining members on the benefits of also joining the Better Cotton Fast Track Program.

3.Support potential and new members to set ambitious Better Cotton procurement targets from year 1 and invest in farm-level projects, in order to contribute to an increasing global demand and ensure the long-term sustainability of Better Cotton.

Marketing and Communications

4.To contribute to the development of marketing materials to support outreach to potential members, in line with the membership strategy and plan, in order to ensure the messages resonate with a North American audience.

5.To lead on the design and delivery of outreach workshops and meetings in North America, in cooperation with BCI Membership Manager and IDH Senior Cotton Program Manager, to create excitement and enthusiasm for BCI in the region and build understanding of the benefits of membership / engagement.

6.To represent BCI and the BCFTP at public events and secure speaking slots through relevant channels and conferences in the region in order to raise the profile of Better Cotton, build support within the cotton sector and attract new members.

Membership engagement

7.Secure deeper engagement and increasing levels of investment in Better Cotton in collaboration with the wider membership and supply chain teams in order to realise targets on procurement levels and contribute to the financial sustainability of Better Cotton.

8.To contribute to the adaptation and evaluation of the Better Cotton System and Membership Associations, by providing regular feedback to the Secretariat on member's experiences and needs, in order to enable change in strategy and communication that support meeting BCI's long term objectives.

Financial accountability

9.Deliver regional new membership income target of USD500,000.

10. To support the transition from up-front Farmer Support obligations for Retailers and Brands to Volume-Based Fees on Better Cotton Procurement, under the supervision of the Business Director, in order to secure farm-level projects through the years 2014-2017.

11. To secure membership of at least four members to the BCFTP in 2014.

General and Matrix Management

12. Work closely with the BCI Membership team and the BCFTP on recruitment strategy and execution

13. Work closely with BCI Supply Chain team to support new members in setting procurement targets and sourcing Better Cotton.

14. Work closely with the BCI US Supply Development Consultant in order to present a coherent and unified image of BCI in North America, coordinate activities and align strategies

Working Arrangements

The consultant appointed to this role will report to the Business Director.

The consultancy role will be home-based in the USA. The consultancy contract will be for an initial one year term, with a conditional renewability clause, and include a 3 month initial trial period.

The consultant may have other clients, provided that they do not interfere with completion of assigned tasks.

The consultant is expected to attend special events, some of which may occur in the evenings or weekends. Frequent travel will be required.

Annual fee (paid monthly) $70,000-$85,000 dependent on skills and experience. All reasonable, business-related expenses will be reimbursed by BCI (subject to BCI guidelines).





At least 10 years' relevant work experience

Experience working with Retailers and Brands in the Apparel and Home textiles sector

Experience developing marketing and communications material on sustainability

Proven ability to engage and inspire senior management in large organisations to commit strategic and financial resources to a cause

Experience in designing and delivering events

Proven ability to work independently and efficiently with a dispersed team across multiple time zones


Experience working with sourcing within the textile / fashion industry

Proven ability to partner effectively internally to ensure successful completion of a project

Experience of working in both not-for-profit and profit-making organisations

Skills & knowledge


University degree, or equivalent higher education qualification

Excellent communications and presenting skills

Excellent understanding of the corporate agenda on sustainability

Demonstrated interest in sustainability and textiles

Creative and systemic thinker with attention to detail

IT literacy, to include: Word; PowerPoint; Excel; Outlook, web-based applications

Willingness to travel frequently and to carry out administrative tasks

Fluent in English


Good understanding of project management including budget monitoring and control

Good understanding of corporate motivators for collaboration with multi-stakeholder initiatives

Good understanding of emerging best practices in sustainability


Interested applicants with the required attributes are asked to send a detailed CV and a brief motivation letter (2 pages maximum) to BCI by email at: lilly.gilbert@bettercotton.org

The CV should contain the permit status for working in the USA. Only applicants with the right to work in the USA will be considered.

Application deadline: 7 March 2014

The BCI is an equal opportunities employer, and is committed to good practice and transparency in the management of natural, human and financial resources.


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