Media Promotions Officer

Overview:

The AYCC is a coalition of over 20 youth -focused and youth-run organisations from across Australia, the membership of these organisations is well over 200,000. The AYCC is committed to uniting youth organizations across Australia, and around the world, to build a generation-wide movement to prevent climate disaster. We inspire, educate, empower and mobilise young Australians to take action on climate change whether that be in their homes, schools, universities, work places or as advocactes on the national and international stage. We also provide a space for our member groups to coordinate, communicate and network with each other, and run shared projects and campaigns.

During 2008 we will be coordinating a series of exciting, innovative and effective campaigns to engage young people, business, government and the general public on the urgency of the climate crisis and the important issues surrounding climate policy this year.  In preparation we are creating a dynamic Communications team who will work closely with our project coordinators to develop campaign/conference branding and materials, create engaging and inspiring viral videos, document our achievements on film and photography, update and moderate content on our community website, and communicate our programs, events, activities and messaging with our membership and to the media via press releases and a bi-monthly youth climate movement newsletter.

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Position Description - Media Promotions Officer:

We are creating a team of three Media Promotions Officers who will work closely with our Media Coordinator and our projects and advocacy teams. Each Officer will be partnered with a project coordinator to offer insight and assistance in communicating their activities and messages through the media. This includes creating messaging around policy, producing news bulletins, blog updates and media releases, developing relationships with key media personnel, keeping a record of the AYCC's media exposure, and building AYCC's profile in the media. The three key teams currently requring a Media Promotions Officer are our Policy and Advocacy team, Our Schools Program team and our Projects team. All three Media Promotions Officers will meet regularly to check in with each other and will be responsible for maintaining open communication between teams, sharing resources, contacts, opportunities and strategies.

In this role you will be responsible for:
•    media management, corporate branding, publications and promotional materials.
•    Developing and implementing annual public relations plan.
•    Establishing and maintaining media relationships to generate publicity.
•    Organising media launches and promotions and produce associated materials

To be successful in this role you will have:
•    Ability to generate publicity and build media relationships
•    Ability to produce written materials such as media releases, newsletters
•    Ability to develop annual publicity plans and campaign publicity plans
•    Computer literacy including Microsoft Office
•    Ability to operate under pressure to meet tight deadlines

•    Assist in the production of promotional content to be featured in e-mail newsletters and SMS Campaigns