CAT is an education and visitor centre which demonstrates practical solutions for sustainability. We cover all aspects of green living: environmental building, eco-sanitation, woodland management, renewable energy, energy efficiency and organic growing.
IMPORTANT:This Advertiser has requested that applicants MUST be National Residents / Valid Work Permit-holders. Other applicants need not apply.
CAT Media Officer Job Description
Job Title:Media Officer Responsible to:Overview and PSMPersons responsible for:Assistant Media Officer and a long term volunteerSalary:£17,485 p.a. Working hours:40 hours per weekPost will involve working some weekends and eveningsJob summary:This is a full-time post but it would be possible for the successful candidate to negotiate to work a 4 day (32 hour) week and we would also consider applications for job sharing.CAT works at the cutting edge of some of the most urgent and complex problems facing the planet. We're looking for someone who can communicate these issues to the public using the media. Climate change, global justice and energy security are now some of the most talked about topics in the press, on TV and on the web. You'll make sure that CAT's voice is heard on these issues. You'll have an excellent grasp of the media landscape and be confident communicating with journalists, TV producers and other media professionals. You will also have an excellent understanding of new and social media and how CAT can best use these platforms. Ideally you will be a Welsh speaker.
As well as hands on media work you'll also be responsible for setting the direction CAT's media presence and making strategic decisons about how we communicate. Therefore you'll have a sound understanding of media planning and communication strategy and have the drive to turn your plans into tangible results. You'll be leading a small team to help you deliver your results so you must be capable of motivating and inspiring your colleagues to deliver excellent work.
The role of the media department is to find engaging and exciting ways to communicate what are often complicated and controversial topics. A solid understanding of the issues we work on and how to communicate them effectively is essential. On completion of a six-month probationary period, the postholder will become a permanent member of staff.Responsibilities:
Press and media relations
To devise, implement and review the media strategy for CAT.
To liaise with other departments at CAT in order to identify key media opportunities to raise the profile of CAT and promote our aims and objectives.
To be the principle point of contact for media enquiries in order to provide information.
To co-ordinate visits from journalists, radio and TV crews.
To protect the reputation of CAT by screening media contacts
Identify the most appropriate spokesperson on behalf of CAT for specific situations.
To write editorial and media releases.
To ensure that all media outputs are proof read and accurate.
To build and manage relationships with media contacts
To advise other members of staff on media activity and co-ordinate media interviews.
To keep appropriate records of media coverage and maintain an archive.
To produce and distribute media information packs.
To maintain accurate records of media contacts to ensure they are managed effectively.
To analyse and review media coverage in order to monitor performance.
To get technical articles by CAT staff published in high profile magazines and journals.
To manage the image library in order to maximise publicity and profitability for the organisation.
To keep up-to-date with developments in the media, new technologies and the work of CAT, in order to disseminate information to the media in the most efficient and appropriate manner.
To work alongside the Consultancy department on media consultancy projects.
To give advice to the Special Projects Team regarding media aspects of special projects
Assisting with Public Relations
To co-ordinate press launches and events at CAT.
Assisting with the development of the Centre’s ‘corporate image’.
Editorial Committee of Clean Slate – CAT’s membership magazine (together with the membership co-ordinator and publications department)
To take an active role in the Editorial Committee for Clean Slate and to contribute to the general development of the magazine.
To co-ordinate the CAT News section of Clean Slate based on recent press releases, the ‘Practical Solutions’ section, and to source the magazine’s images.
Other
To set, manage and monitor the departmental budget.
To ensure that the Assistant Media Officer and long term volunteer receive adequate supervision and training.
To have an active role in the external relations group
To participate in the management of the organisation.
To comply with Health and Safety Regulations
To undertake other duties as required by the organisation, e.g. rotas.
The Successful Candidate will have the following:Essential Skills:·Demonstrable experience in similar role·Excellent verbal and written communications skills·Positive and enthusiastic disposition·Ability to influence motivate and negotiate diplomatically with the media·Be comfortable with public speaking and giving interviews·Experience of event organisation ·Knowledge of sustainability and related issues·Understand the role of PR and the media within a promotional team·Experience of managing a busy office including staff supervision and budgeting·Methodical approach to record keeping·Ability to prioritise workload·Be computer literate·Commitment to the aims of CAT, equal opportunities and Health and Safety (own and that of colleagues)·Ability to work irregular hours including some weekends and evenings and occasionally stay away overnightHighly Desirable Skills:·Ability to speak WelshDesirable Skills:·Good visual awareness·An eye for effective promotional images·Ability to take high definition photographs·Journalistic experience would be an advantage·Database experience·Experience of using a Mac computer·Qualification in the environmental field·Experience of sustainability and related issues
