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Title

Marketing Manager

Posted
Reference   (Please mention Stopdodo/Environment Jobs in your application)
Sectors Sustainability, Climate, CSR, EMS
Location
Town/City Madison, WI
Type Fixed Term and Permanent Roles
Status Full Time
Level Mid Level
Deadline 30/11/2011
Company Name Weiss Associates
Contact Name
Email jobs@weiss.com
Website Further Details / Applications
Weiss Associates logo
Also Listing:
Description
IMPORTANT:  This Advertiser has requested that applicants MUST be National Residents / Valid Work Permit-holders.  Other applicants need not apply.

 

POSITION MISSION:
Under direction, the Marketing Manager contributes to the success of specific Wisconsin Energy Conservation Corporation (WECC) programs by creating and implementing effective marketing plans for those programs.

PRIMARY & ESSENTIAL RESPONSIBILITIES
1. Responsible for developing, implementing, and communicating the marketing strategy: 50%
a. Develop communications strategy that identifies the target markets, marketing vehicles, budget amounts and marketing vehicles for successful marketing campaigns.
b. Effectively manage the implementation of the communications strategy
c. Set performance standards and methods for evaluating achievement at project's end.
d. Obtains campaign results from information center staff, program managers, and energy advisors to determine the effectiveness of the marketing strategy and marketing campaigns.
e. Reports progress on goals, spending, and status of program marketing plans.
f. Participate in and provide updates about marketing activities to program teams.

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