Marketing LTV

Introduction

With over 35 years experience, CAT is dedicated to informing, inspiring and enabling in the field of sustainability through a diverse range of activities. The Centre offers information and education and has a visitor and conference centre. We attract around 60,000 people a year and employ more than 100 dedicated and creative staff.

Based in beautiful mid-Wales, the Centre overlooks the Snowdonia National park, renowned for its stunning scenery and outdoor activities. Within easy reach of the local beaches and University town of Aberystwyth, Machynlleth has a vibrant local community, has a lively arts and music scene and is a great place for families.  

About the LTV Scheme

Volunteers are extremely important to the work at CAT and the achievements over the last 30 years simply wouldn't have happened without the hard work, inspiration and dedication of the initial idealists who founded the centre in 1975.

Long Term Volunteers (LTV’s) come every March and September to work full time for 6 months in various departments across CAT.  Whilst gaining hands-on valuable work experience and learning more about sustainability during their unpaid placement, individuals make a valuable contribution to the work of CAT which is highly appreciated.

LTV’s find accommodation locally and need to be completely self funding.  Anyone is welcome to apply but you must be over 18 years old. 

Interested individuals should consider the different roles and apply for these unpaid placements by filling in our application form or alternatively sending a CV and a thorough covering letter explaining your motivation for volunteering, why you would be suitable for the role and any information that could be useful in your application.  Please clearly state which role you are applying for.  You are welcome to apply for more than one position but please indicate this in your application and explain, for each role, why you would like to do this role. 

Please see www.cat.org.uk/jobs for details of each of the roles and www.cat.org.uk/volunteers for more information about the LTV scheme.

For more information, please do not hesitate to contact us, 01654 705955, vacancy@cat.org.uk  

About the Visitor Centre Marketing department

The Visitor Centre Marketing department aims to ensure a steady stream of visitors to the centre, in order to spread CAT’s message and to sustain core services of our organisation. We also work in co-ordination with other marketing officers at CAT (mail order, membership, and so on), as well as with the Quarry Café and Shop’s Managers.

The department is responsible for all leaflets, adverts, webpages, events and other marketing tools used to reach out to potential visitors. We assess results throughout the year and keep up-to-date with the latest market/tourism research. We work in collaboration with the Media department when journalists want to visit the site or speak about our events. We’re also in charge or creating, amending, and implementing the overall marketing strategy for the visitor centre.

About the job

During your time in the marketing department you'll be involved in every area of

our work. Our aim is that you leave the department with a good grounding

in how a charity / NGO marketing office operates, with a good understanding of the tourism industry, and that you're able to use the skills you've learned in your future career.

Responsibilites

Tasks may include the following:

• Take part in implementing a marketing strategy.
• Work with the media department and provide them with relevant media info.
• Create design briefs and work on adverts creation.
• Assist with the organisation of events.
• Other tasks as required.

Person Specification

You don't need previous experience of working in a marketing office, nor do you need in depth technical knowledge of the issues CAT works on.

However you must have a genuine passion for the issues and a desire to start a career in marketing and communications. Although we're not asking for any previous technical or work based experience you must be able to demonstrate certain aptitudes, including:

• excellent organisation and time management  
• a confident communicator
• quick at learning and assimilating new information
• excellent writing skills
• capacity to work in a team, to express your needs and listen to others
• Flexible with an enthusiastic and positive disposition
• Keen and willing to learn
• Ability to work as part of a team and on own initiative
• Empathy with the ethos and core values of the Organisation
• Good level of numeracy and literacy
• Competent in the use of computer packages including use of databases, spreadsheets, word processing, internet and email

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