Manager, Shopper Marketing

IMPORTANT:  This Advertiser has requested that applicants MUST be National Residents / Valid Work Permit-holders.  Other applicants need not apply.

 

The newly formed Shopper Marketing Manager (SMM) role at Recyclebank is a critical function that will build our retail program integrating Recyclebank, retail partners and CPG clients to drive consumer purchase activity. Recyclebank shopper marketing manager works with client-based shopper marketing teams to provide innovative promotions and market driving initiatives. Recyclebank provides the key linkage between the Brand Marketing teams and the Shopper teams to ensure focused plans and execution of growth opportunities. Recyclebank's program affords consumer brands and retailers a unique opportunity to provide points for green action while supporting local communities as they advance recycling rates. The Recyclebank program connects consumer packaged goods with highly engaged consumers through a variety of online and offline programmatic touch-points, while supporting measureable green actions. Recyclebank is in the process of launching a series of shopper marketing pilot programs at niche retailers for back to school, Recyclebank is in the process of negotiating a pilot retail program with key national retailers for Earth Month 2012.

ESSENTIAL FUNCTIONS

• Develop relationships with key retailers and CPG shopper marketing organizations at primary CPG accounts
• Develop, pitch and close comprehensive multi-media shopper marketing promotions in partnership with business development
• Responsibility for tactics, targets, packaging, pricing, and the staffing necessary to maximize revenue
• Design customized and relevant programs that integrate Recyclebank's rewards, points and advertising offerings to drive ROI for both retail and CPG partners.
• Develop and maintain strong working relationships and communication with all internal partners, enabling optimal results
• Collaborates with Business Development, Marketing and Rewards to ensure Shopper Marketing programs are aligned with business and operating plan. Shopper Marketing programs are “insight driven”, effectively communicated in-store and in-line with category growth strategies for CPG clients. SMM remains accountable for delivering program Volume and ROI objective.
• Develops relationship with Customer’s Marketing teams to facilitate knowledge sharing to help inform and influence Recyclebank brand partners’ Shopper Marketing plans to drive merchandising with customer. Target list includes but is not limited to: Walmart, Target, Kroger, Publix, Meijer, HEB, Wakefern, Ahold, Aldi, Walgreens, CVS, Costco, Shop Rite
• Leverage expertise in consumer behavior and loyalty generation to build business case, develop proposals and consult with prospective clients

EDUCATION & EXPERIENCE

• Bachelors degree required, MBA a plus
• Experience in shopper marketing for a retailer or CPG company.
• At least 5 years of Brand Promotions, Retail and/or Integrated Marketing experience
• Strong interpersonal skills and ability to present in front of high level customer decision makers.
• Consumer packaged goods experience required, ideally in food manufacturing.
• Successful prior experience working with brand management teams to translate marketing objectives into functional co-marketing or consumer promotion strategies and tactics. Previous co-marketing experience a strong plus.
• Proven ability to successfully leverage a suite of online and offline products tailored to a diverse set of customers
• Personal sales record shows a consistent ability to develop and maintain lucrative long-term relationships with leading companies
• Has deep relationships with brand leaders and advertising agencies
• Familiarity with website analytics, usability, and design
• Willingness and ability to travel as needed

ABOUT RECYCLEBANK

Recyclebank is the premier green rewards and loyalty program that motivates people to take an array of positive environmental actions. It does this through advanced technology that allows Recyclebank to measure actions such as pounds recycled and kilowatts saved and converting that activity into valuable Recyclebank Points, which can redeemed with over 3,000 local and national partners, making Recyclebank the largest merchant-funded rewards program in the world. Recyclebank’s unique business proposition services communities & municipalities, haulers, retailers, advertisers and households by enabling them to positively impact the environment by their contribution to the program. Recyclebank currently operates in nearly 2,000,000 homes in 22 states and in the UK.

Recyclebank is:

• Demonstrating that doing good & doing well go hand in hand.
• Building the world’s first mass market green brand.
• Meaningfully connecting everyone’s online lives with their offline lives.

We are doing it by:

• Offering a unique, on-line award winning rewards program to motivate and increase recycling and other sustainable actions.
• Creating an online and offline community that ties together sustainability and social networking with real action.

The World Recognizes us with:

• Tier 1 investors including Generation IM, Kleiner Perkins, RRE Ventures and Sigma Partners.
• Fortune 500 advertising sponsors like The Coca Cola Company & Kashi.
• Our Number 1 spot on the WSJ list of Top CleanTech Companies.

This is an exceptional opportunity to become part of our foundational team. Interested candidates should email their resume, cover letter and salary requirements to jobs@recyclebank.com with the subject: Manager, Shopper Marketing.