The People for the Ethical Treatment of Animals (PETA) Foundation is a UK-based charity dedicated to establishing and protecting the rights of all animals.
Like humans, animals are capable of suffering and have interests in leading their own lives; therefore, they are not ours to use – for experimentation, food, clothing, entertainment or any other reason. PETA and our affiliates around the world educate policymakers and the public about cruelty to animals and promote an understanding of the right of all animals to be treated with respect.
PETA works through public education, research, legislation, special events, celebrity involvement and protest campaigns. PETA believes in non-violence and does not advocate or support actions in which anyone, human or non-human, is harmed. PETA is a charitable organisation that works to educate the public about the horrors of cruelty to animals through peaceful means.
Coordinate and manage a media plan and an agenda of issues that can be released in Asia
Organise and maintain a database of Chinese celebrities
Draft and mail letters to celebrities and others, as needed
Organise and regularly update an Asian media database
Review news releases from other PETA offices and make recommendations about their potential effectiveness in Asia
Develop ideas to increase celebrity involvement in animal issues
Send out news releases (working with other PETA Asia-Pacific representatives), make follow-up and pitch calls to the media and work to keep PETA Asia-Pacific’s campaigns in the media spotlight
Coordinate the translation of materials, as needed
Coordinate the production of Chinese versions of PETA ads
Communicate with media outlets around the country, encouraging them to run stories by providing them with materials (e.g., ads or exclusives)
Assist with demonstrations and photo shoots, when needed
Direct media calls to the proper people
Travel when necessary for meetings, demonstrations or other activities
Perform any other duties as assigned by the supervisor
Qualifications:
Outgoing and personable manner with exceptional communication skills
Excellent writing skills
Fluency in both English and Cantonese, with fluency in Mandarin a plus
Ability to deal patiently with the media
Proven thorough knowledge of all animal rights issues
Support for PETA Asia-Pacific’s philosophy and the ability to professionally advocate PETA Asia-Pacific’s positions on issues
Must adhere to a vegetarian lifestyle
Ability and willingness to travel if necessary
Computer proficiency
Commitment to the objectives of the organisation
Previous activist experience preferred
Hong Kong resident
If you are interested in working for PETA Asia-Pacific, please send your cover letter and curriculum vitae to Info@PETAAsiaPacific.com.
