Southface Energy Institute, a nonprofit environmental organization that promotes sustainable homes, workplaces and communities through education, research, advocacy and technical assistance, seeks a Director of Marketing and Public Relations. Creative, friendly work environment, great benefits including health insurance and retirement plan, attractive Midtown Atlanta location, free parking and easy access to MARTA, and excellent professional development opportunities. Southface is a membership organization with a 30-year tradition of partnering with business, foundations, utilities, government, professional associations and other environmental organizations.
|
Responsibilities The Director of Marketing and Public Relations is a senior-level position responsible for effectively creating, planning, implementing and evaluating all marketing, public relations, advertising and communications activities of the organization -- strengthening Southface’s brand and brand activities, enhancing our positive reputation in the local, state and national arenas, and promoting effective internal and external communications. The successful candidate will have a solid understanding of media outlets and marketing/public relations strategies, as well as an entrepreneurial spirit and a flair for creative marketing tactics. The Director of Marketing and Public Relations must be a skillful planner with strong verbal and written communication skills. The Director of Marketing and Public Relations will work closely with the Executive Director, Director of Development and the Communications Team. |
| • | Developing, planning and implementing a coordinated marketing and public relations plan;
|
| • | Identifying and implementing opportunities for effective publicity and visibility activities with newspaper, radio, television, online and other media outlets in the local, regional and national arenas - arranging media opportunities, serving as media spokesperson, cultivating media relationships, developing and maintaining updated media directory, and coordinating media archives;
|
| • | Reviewing and updating organizational guidelines on style, accuracy and tone;
|
| • | Developing and overseeing preparation of and editing all promotional materials to ensure that they fit within the marketing and public relations plan, conform with organizational style guidelines, and meet established timelines;
|
| • | Developing and marketing a policy for internal and external events on campus that fits within organization’s marketing, public relations and development plan, and
|
| • | Providing leadership and mentoring for Communications Team members. |
Experience and Qualifications |
| • | Bachelor's degree
|
| • | Senior level management experience in marketing and public relations
|
| • | Sophisticated understanding of and experience with marketing and public relations strategies and tools
|
| • | Strong planning aptitude
|
| • | Effective verbal and written communication skills
|
| • | Proven ability to be a team player and to motivate others
|
| • | Work experience in the nonprofit field is highly desirable
|
| • | Desire to make a difference and passion for the environment |
| Physical Requirements |
| • | Normal office setting on most days |
| • | Local travel for meetings |
| Hours of Work |
| Monday through Friday, 9:00 AM – 5:30 PM. Weekend or evening hours may be required as needed. |
| Salary and Application process: |
Salary is based on nonprofit market standards and experience of the qualified candidate. Please include salary expectations.
|
