The Brand and Communication is a new unit created as a merger of the Communication and
Market Development units to achieve greater synergies between the functions. The unit focuses
on media relations and communication services, digital and new media, coordination of
marketing activities, marketing research, and brand and intellectual property management. The
team will drive the Fairtrade message, style and brand forward with innovative and active
approaches.
The Director of Brand and Communication is responsible for facilitating the delivery of Fairtrade
international’s strategic goals through –
• planning and implementing Fairtrade International’s brand and communication strategies and
programs or projects
• overseeing the implementation of all communication and brad materials and services for
Fairtrade International
• directing the efforts of the team
• coordinating at strategic and tactical levels with the other functions within Fairtrade
International and the Fairtrade System
• Delivering hands on in the area of brand and communication as needed
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