Director, Membership and Direct Marketing

Context: Provides leadership and establishes strategies for the organization's fundraising and membership programs in the areas of member/donor acquisition and retention, and annual giving (including e-commerce), using direct marketing channels, as well as associated member services, database maintenance and transaction processing activities.

Scope: Plans and directs a comprehensive membership and direct marketing fundraising program that raises primarily unrestricted revenues (mostly c4, but also including unrestricted c3 and limited amounts of restricted c3) from individuals using direct marketing techniques and channels including direct mail, telemarketing and email/online solicitation. Identifies opportunities and strategies to increase the organization's membership and unrestricted revenues using direct marketing channels. In consultation with the Chief Advancement Officer, Chief Financial Officer, and the Finance Committee of the Board of Directors, establishes membership and unrestricted annual goals for fundraising and net revenue.