Director, Member Resources

IMPORTANT:  This Advertiser has requested that applicants MUST be National Residents / Valid Work Permit-holders.  Other applicants need not apply.

 

Job Title: Director, Member Resources

Department: Office of Advancement / San Francisco

Reports To: Director, Membership and Direct Marketing

Direct Reports: Associate Director of Membership Retention; Manager, Member Retention; Coordinator, Canvass Outreach Program

Context: Manages, oversees, and executes the Membership Renewal program, which renews current members through direct marketing channels and two Membership Acquisition programs: the Reinstates program, which acquires former members via direct marketing channels (i.e. direct mail, phone, and online), and the Canvass Outreach program, which acquires members through personal solicitation.

Scope: The Director, Member Resources is responsible for the planning, budgeting, coordination, implementation, and evaluation of the programs described above. Responsible for optimizing the efficiency and productivity of the Renewals program which generates approximately $12.5 million in annual revenue and renews 250,000-300,000 members per year through direct marketing channels. Responsible for optimizing the efficiency and productivity of the Reinstates program that produces $1.3 million-$2 million/year in revenue and reacquires approximately 55,000-65,000 lapsed members/year. Responsible for managing the Canvass Outreach program which acquires approximately 6,000-10,000 members and/or sustainers for the Club per year, using an outside vendor.