Position Overview:
This existing position leads all global communications on our water and climate initiatives across more than 200 countries. The role has responsibility for communications strategy, messaging, ensuring a 360 approach across all stakeholders, providing support to field colleagues and partners and execution.
In addition this role represents the public affairs & communications function on sustainability indices to include tracking, prioritization and completion of the indices in which the Company participates. This role works across closely with colleagues in Public Affairs & Communications, Technical, Office of Sustainability, Marketing and Legal.
Function Specific Activities
• Develop and implement communications strategies to support Company's business objectives with key audiences (e.g., consumers, customers, investors, bottlers, media, government, community leaders, employees and other constituents).
• Advise senior mana
gement and other functions on the impact their business decisions have on key constituencies (e.g., media, government, investors) in order to manage the Company's reputation.
• Prepare Q&A, talking points or position statements to ensure the use of Company-approved language in communicating with all audiences in order to maintain consistency and accuracy of communications.
• Create appropriate communications materials (e.g., speeches, brochures, reports, news releases, web site content, tweets, blogs and other social media content, video and photography) for all audiences.
• Research and develop story ideas to proactively engage media and generate awareness and positive media coverage.
• Distribute Company communications to key audiences using various methods (e.g., satellite feeds, internet/intranet channels, news distribution services) in order to reach key constituencies.
• Build personal relationships, through contributions, sponsorships, meetings, entertaining or responsiveness to requests with key contacts in media, community, government, institutional/individual investors, customers, bottlers or advocacy groups in order to increase their receptivity to the Company's products, ingredients, plans, strategies or financial results.
• Respond to inquiries from or initiate contact with external audiences via personal contact, phone, email, letters in order to manage relationships, clarify Company positions and build goodwill.
• Tracks, prioritizes, manages and oversees the Company’s participation in sustainability indices. Works across multiple functions and ensures content is accurate and complete, and submitted on time.
• Arrange interviews for executives with media outlets in order to convey the Company's business strategy and performance.
• Advise functions inside the Company on developments within government, investment, community or other external situations that impact the operations of the business or pose barriers to business growth so they may take appropriate actions.
• Serve as Company's spokesperson to the media on issues and announcements in order to manage the Company's communication and to ensure one voice to the external audiences.
• Manage press conferences, briefings, special events, conference calls and other public events in order to convey information to key external audiences.
• Issue news releases on material information to the media and stock exchanges in order to meet requirements of the SEC and the various exchanges and avoid fines or adverse publicity.
• Monitor and issue periodic reports on press, internet or analyst coverage of the Company and the industry to enable management to make informed business decisions.
• Communicate and leverage the value of Company sponsorships and activities using publicity in order to build goodwill, cause consumers and customers to choose Company products, and cause key constituents to promote or defend Company interests.
• Prepare (e.g., coach, train, rehearse with) senior management to serve as effective media spokespersons in order to enable them to represent the Company well.
• Give presentations to all audiences (investors, bottlers, customers, schools and other key constituencies) in order to increase their receptivity to the Company's plans, strategies or financial results.
• Identify outstanding communications agencies and consultants and establish relationships in order to harness their capability when needed.
• Obtain necessary approval from third parties for their inclusion in Company's communications in order to meet all legal requirements.
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Job Requirements - The following is a listing of minimum indicated requirements for this job.
Education Bachelor's Degree or equivalent work experience
Related Work Experience At least 10 years
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Core Competencies - The following is a list of top Core Competencies needed for the job.
• Drives Innovative Business Improvements: Develops new insights into solutions that result in organizational improvements; promotes a work environment that fosters creative thinking, innovation and rational risk-taking.
• Balances Immediate and Long-Term Priorities: Seeks to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals.
• Delivers Results: Focuses on the critical few objectives that add the most value and channels own and others' energy to consistently deliver results that meet or exceed expectations.
• Imports and Exports Good Ideas: Relentlessly seeks, shares and adopts ideas and best practices in and outside the Company and embraces change introduced by others.
• Develops and Inspires Others: Builds and maintains relationships that motivate, guide, and/or reinforce the performance of others toward goal accomplishments. Develops self and others to improve performance in current role and to prepare for future roles; seeks and provides feedback and coaching to enhance performance.
• Lives the Values: Demonstrates the values of The Coca-Cola Company through words, actions, and by example; fosters an environment that reflects the values of the company.
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Technical Skills - The following is a list of the top Technical Skills needed for the job.
• Coaching/Training Sr. Management: Knowledge of effective communications and ability to enhance management's capability to deliver messages and respond to inquiries and statements from internal and external constituencies.
• Communications Knowledge: Knowledge of procedures and information for public relations/communications strategy development, planning and execution.
• Crisis Management: Knowledge of procedures used and ability to rapidly mobilize and manage internal and external resources to deal with situations that have the potential for severe negative impact on the Company's reputation or business.
• Independent Point of View: Knowledge of the external environment in which the Company's business is conducted. Includes ability to offer a broad perspective that extends beyond a particular functional discipline (e.g., marketing, finance) and draw upon knowledge that comes from frequent interaction with different departments, employees and sources and constituencies outside of the Company.
• Media Relations: Knowledge of how the news media work (e.g., formats, deadlines, contact points, relationship dynamic). Ability to craft and deliver the Company's messages in a compelling way to generate positive media coverage or minimize impact of negative coverage.
• Project Management: Ability to manage projects to ensure successful delivery (on time, within budget, meeting agreed upon success criteria) to establish clear goals and accountabilities. Also includes the ability to develop project plans, allocate resources, identify potential issues/risks and develop contingency plans.
• Specialized Writing Skills: Knowledge of format and requirements of specialized writing styles (e.g., speeches, news releases, web content, position papers and consumer response letters). Ability to write effectively within required style.
• Spokesperson: Ability to represent the Company effectively to the media and in public forums through verbal or written communications.
• Community and Special Interest Groups: Knowledge of community and special interest groups (e.g., objectives, leadership, methods) that have the potential to impact the Company's business or operating environment. Includes ability to influence these groups on behalf of the Company.
• Copyright Laws: Knowledge of copyright law and its application to media monitoring and use of article reprints, photos and videos in company communications.
• Editing and Proofing: Ability to prepare materials for the media and other audiences by selecting, revising and correcting copy elements.
• Event Coordination: The ability to coordinate the logistics necessary to plan for and execute the tasks needed to create a successful visit, meeting or event.
• Event Management: The ability to conceptualize and design unique and high-impact visits, meetings or events, and oversee their implementation.
• Event Production: The ability to create written and visual communication, collateral materials and staging to support high-impact visits, meetings or events.
• Financial Disclosure: Knowledge of regulatory laws and regulations (e.g., Regulation FD) that govern a company's financial communication and disclosure with outside stakeholders (e.g., investors, sell-side analysts, individual shareholders).
• Food and Beverage Regulatory System: Knowledge of federal, state and local food and beverage regulatory systems (e.g., FDA, Departments of Agriculture and local Health Departments). Also includes knowledge of what the Company must do to comply with requirements (e.g., ingredients, packaging standards and product labeling).
• Government Relations: Knowledge of how government is structured and understanding of how public policy decisions are made and implemented. Includes ability to communicate effectively with politicians.
• Graphic Design: Knowledge of key elements of page layout and design. Includes ability to work with suppliers to produce appealing, high-impact communication materials.
• Photo Direction: Knowledge of the elements of an impactful or "newsworthy" photograph and ability to give precise instructions to outside photographers.
• Risk Management: Knowledge of procedures used and ability to assess the ramifications of external developments and internal decisions on the Company's business and reputation, and counsel management on how to minimize risks.
Honesty and integrity have always been cornerstone values of The Coca-Cola Company. Our passion for people of integrity mirrors our spirited drive for total quality in our brands. These and other elements allow the company to sustain strategic practices and drive business performance. The Personnel Integrity Assurance Program is another step toward making The Coca-Cola Company the premier workplace.
This process includes a pre-employment background investigation that applies to all applicants employees and contractors of the company. The scope of this inquiry may cover such elements as education employment history a criminal history check reference checks and a pre-employment drug screen.
Designated countries or sensitive positions within the company may have more stringent standards.
At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
