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Title

Digital Marketing Executive

Reference   (Please mention Stopdodo/Environment Jobs in your application)
Sectors Environmental, CSR & Sustainability
Location England (London & Greater)
Town/City London
Salary £18,000 - £20,000 per annum
Type Fixed Term and Permanent Roles
Status Full Time
Level First Level
Deadline 31/01/2019
Company Name Frontier - The Society for Environmental Exploration
Contact Name Jane Boland
Telephone 0207 613 2520
Fax 0207 613 2992
Email staff@frontier.ac.uk
Website Further Details / Applications
Directory Entry : Frontier was established in 1989 as a non-profit conservation and development non-governmental organisation (NGO) dedicated to safeguarding biodiversity and ecosystem integrity and building sustainable livelihoods.
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Description

Primary Function

To implement the online marketing strategy of Frontier including website development & management, social media and email marketing campaigns. The role also includes online and print media design.

This is a thrilling opportunity for a proactive Digital Marketing Executive to work with one of the world's leading non-profit conservation and youth travel organisations. The Digital Marketing Executive position will be the first within the company and be at the forefront of the implementation of various exciting projects.

In this role, you will be a powerful amplifier of Frontier’s work, leveraging resources across the organisation and our network to get the word out about us and drive key metrics for the promotion and growth of the organisation and what we do.

You will manage a team of interns to produce high quality digital content and work widely across the organisation to bring together all activity relating to digital marketing – and translate it into an effective digital strategy for Frontier across online search, directories, social media, email communications and through our advertising partners.

Main Duties & Responsibilities

-      Maintain and develop the website (Design & Content), blog and social media networks.

-      Creating new initiatives to maximise volunteer recruitment opportunities;

-      Initiate, plan and implement new initiatives to increase brand awareness through content marketing;

-      Liaising with staff in our London HQ and on our overseas projects to generate marketing and content features;

-      Design online and print promotional materials;

-      Manage and develop social networks – both paid & organic (e.g., Facebook, Twitter, YouTube, Instagram);

-      Continual improvement of the organic growth of the website through SEO;

-      Maintenance of Frontier’s blog including overseeing content generated by junior staff

-      Creating monthly and weekly reports on activities and performance measurement against agreed KPI’s and project milestones

-      Identifying and exploring new areas for promotion and marketing of Frontier’s opportunities

Requirements

  • Strong technical experience of web development and management. HTML, Dreamweaver, CSS etc.
  • Strong knowledge and experience of Photoshop, InDesign and fundamental graphic design concepts. Producing videos through Adobe Premiere Pro a plus.
  • Ability to produce HTML email templates. Experience of using an email programme like Mailchimp or Dotmailer.
  • A good understanding of latest SEO guidelines, on-page and off-page. Use of Google Search Console (Webmaster Tools)
  • Experience of producing quality content and imagery for use in Social Media Channels (Facebook, Twitter, YouTube, Instagram, LinkedIn) and also paid advertising.
  • Familiarity with Google PPC and Google Analytics a big plus.   
  • Autonomy and self-sufficiency – some prior management experience a plus
  • An excellent written and verbal communicator. Organised and efficient.
  • A desire to expand and develop a career in digital marketing within the non-profit sector
  • Creativity, enthusiasm and a passion for Frontier’s mission

 

 

Terms & Conditions

Working Hours:

9:30am – 5:30pm during weekdays and one Saturday every month.

Salary:

 

 

Holiday Allowance:

£18,000 - £20,000 per annum (dependent upon skills and experience).

 

 

20 working days year excluding public and bank holidays

 

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