Friends of the Earth U.S. seeks a web-savvy professional to join our Communications team and help to expand and engage and the organization’s online audiences through social media. Candidates must possess a deep understanding of digital communications’ ability to advance issue/advocacy campaigns, and have strong experience implementing and evaluating online strategies. The position will support—and provide tactical advice to—issue campaigns, and be able to translate concepts and goals into solutions. We work as a small interactive team, so it is important that each member demonstrates innovative thinking, quick-learning and has strong collaboration skill. This position may be based in Washington, D.C. or Berkeley, CA.
Principal Duties and Responsibilities
- Contribute online strategies for media outreach and issue campaigns, including planning, useful tactics and best practices, measurement and testing.
- Identify opportunities offered by web, CRM, social media platforms and other technologies that will enhance campaign impact.
- Coordinate and facilitate the technical aspects of online promotion, and provide social media support for email fundraising/outreach.
- Provide analytics of—and recommendations on—audience data, survey results, outreach metrics and website traffic.
- Develop and implement strategies to maximize and promote content and increase audience engagement through our blogs, newsletters, digital publishing and social media platforms.
- Manage, promote and track the organization’s social media presence. Grow digital reach and engagement on existing and new channels.
- Support the advancement of a social and digital culture within the organization by developing organizational guidelines and standards for engagement; and coordinating and conducting training for staff.
- Contribute progressive ideas for navigating the rapidly evolving digital landscape, from trend-spotting to useful resources and product solutions.
- Collaborate effectively within the team and across the organization.
- Provide weekly, monthly and quarterly performance reporting for digital marketing campaigns and initiatives.
- Additional duties may be assigned or identified within the course of work, and may expand, given the candidate’s capabilities.
Skills and Knowledge
Required
- Bachelor’s degree or equivalent combination of education and experience.
- Two or more years of digital communications (SEO, social media marketing, PPC and web design/development) experience.
- Functional knowledge of CMS platforms such as WordPress and an excellent understanding of website development (discovery, design, development, testing and optimization).
- Solid understanding of online measurement platforms and tools (Topsy, Twitter, Facebook Insights, Google Analytics, etc.)
- Knowledge and experience with SEO and digital marketing; including email marketing programs.
- Exceptional technical and professional judgment and a high level of intellectual curiosity and problem-solving skills.
- Superior attention to detail, organizational skills and the ability to balance multiple priorities with adherence to deadlines.
- Strong time management and project management skills with the capacity to prioritize workloads. Must be accountable for and take pride in work.
- Excellent written and verbal communication, presentation and customer service skills.
Desired
- PR/Marketing agency experience.
- Verbal and written fluency in Spanish, and ability to engage Spanish-speaking audiences.
Salary and Benefits
Friends of the Earth offers a competitive salary, based upon experience and responsibilities.
To Apply
E-mail cover letter, resume, work samples and salary requirements to jobs@foe.org with the subject heading “Digital communications associate.” No mail applications or phone calls. The position will remain open until filled.
Friends of the Earth is an equal opportunity employer. We encourage applications from women, people of color and other members of underrepresented groups who will contribute to the diversity of our staff.
- See more at: http://www.foe.org/about-us/jobs/digital-comms-assoc#sthash.qoR6qFje.dpuf
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