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DIGITAL COMMUNICATIONS AND MARKETING OFFICER
AREA- South West Lakes operates across Devon and Cornwall and parts of Somerset and Dorset.
BASE- Flexible / hybrid role with base office location to be agreed.
TYPE- Permanent, full-time (37.5 hours a week)
SALARY- £21,500 - £23,500 per annum
REPORT- Communications and Marketing Manager
Introduction
We’re looking for a digital communications and marketing officer to join our small, friendly and collaborative team. Although we’d love our new team member to already know everything, passion and enthusiasm are just as important to us – so if you think this role could be for you, but you don’t have all the relevant knowledge, skills or experience, we still want to hear from you if you’re willing to learn.
Purpose:
- South West Lakes cares for natural and historic environments, providing health, social and wellbeing benefits for individuals and communities.
- We strive to ensure our people, places and experiences we offer, will inspire this and future generations to love and benefit from the environment.
Role
As part of the Communications and Marketing team, implement South West Lakes' communications and marketing strategy to reach more people and build stronger relationships with our audiences and stakeholders. We also have a subsidiary charity, Wheal Martyn Clay Works, with its own communications and marketing strategy, which you will also help to deliver.
- Play a key role in engaging with our visitors and communities via our digital platforms, increasing people's awareness of South West Lakes / Wheal Martyn and how our work benefits people and the environment in our region
- Deliver marketing and charitable campaigns to drive footfall to our lakes and Wheal Martyn and support our fundraising objectives
- Coordinate, create content for and manage our social media channels
- Responsible for updating the South West Lakes and Wheal Martyn websites
- Maintain and update listings on third party websites
- Create engaging written, graphic, photographic and video content for a variety of audiences and platforms
- Design posters, flyers, newsletters and other marketing materials, following the relevant brand guidelines
- Support colleagues to work within our brand guidelines
- Curate, manage and grow photo and video portfolios for South West Lakes and Wheal Martyn
- Assist with organising and attending events, open days and external exhibitions
- Collect and present data to help us monitor our digital performance
- Liaise with a wide range of colleagues to encourage them to contribute content, photographs and ideas
About you
- Motivated and enthusiastic team player with the ability to work independently
- Effective communicator, both oral and written e.g. ability to compose engaging and conversational written content with accurate grammar and spelling
- Willingness to learn - training and development is possible where candidates might not have all the relevant experience
Desirable knowledge, experience & skills
- Experience of managing and writing content for a website content management system
- Experience of delivering social media campaigns
- Experience in identifying target audiences and devising / implementing campaigns that engage, inform and motivate
- Knowledge of digital marketing principles and brand management
- Knowledge of effective social media techniques
- IT literate, including PowerPoint, Excel and Word
- Good analytical skills and attention to details e.g. good proof reading skills
- A creative flair and working knowledge of Photoshop, InDesign and / or Canva
- Awareness of SEO and Google Analytics - the role will include the opportunity to learn more
Behaviours
- Demonstrate SW Lake’s commitments: Resilience - Thinking long term for biodiversity and people; Advocate - Stand up for our beliefs and empower others; Inclusivity - Promote equality and dignity in all that we do; Sustainability - Innovate for a sustainable future; Engaging - Consult and partner stakeholders to achieve more.
- Take responsibility for the safety of colleagues, volunteers, self and customers. Comply with SW Lakes Trust’s Health & Safety policy and defined standards. Investigate and report incidents, accidents and near misses. Ensure safe use of appropriate equipment, prepare Risk Assessments and Method Statements ensuring contents are understood and acted upon.
- Being aware of your own responsibilities regarding safeguarding and to support our commitment to providing safe environments and working practises that promote and protect the safety and welfare of children, young people and adults at risk at all times.
- Passion to grow and sustain peoples’ engagement with the outdoors
- Being committed to delivering our strategic outcomes of:
- Our managed landscapes will be abundant, diverse, and connected;
- Lives will be enhanced from experiencing the outdoors;
- To become a national exemplar for balancing conservation and recreation.
Qualifications
Educated to degree level or equivalent, or experience in communications, marketing, public relations or similar
- Full and valid driving licence
About us
- As an independent charity, our purpose is to protect special places for people and wildlife; in doing this we care for over 40 inland waters in Cornwall, Devon, Somerset and Dorset. Ranging in size from one to nine hundred acres, the lakes provide unrivalled access to watersports, angling, walking and cycling, and are places you can be active or play and explore all day long. We take great pride in protecting and enhancing these locations for the future and for people to value and enjoy. They provide a perfect setting for a great day out, be it for a stroll, to play, nature watch or enjoy adventurous activities such as stand up paddle boarding, kayaking or sailing.
- We offer a stakeholder pension scheme after 3 months of employment, with a 5% contribution matched by the company, 23 days holiday (plus statutory bank holidays) rising to 25 days after 5 years and 28 after 10, a culture of investing in our employees through training and development and the opportunity to work in some of the most beautiful places in the south west.
- Normal working hours of this role may require you to work out of hours and a degree of flexibility in working patterns.
To apply
To apply please complete and return our application form or to learn more please contact Will Harris – recruitment@swlakestrust.org.uk
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