This is a fantastic opportunity to work on one of the world’s most pressing issues: food, for one of the world’s leading environmental NGO’s: Greenpeace. The relentless industrialisation of agriculture is causing increasing damage to the environment on a global scale, undermining our ability to produce food which is healthy for people and the planet in the longer term. We believe that there is an urgent need to address both the quality and quantity of what is produced in order to feed everyone sustainably (through ecological farming) and equitably, giving special attention to countries, regions and continents where the majority of people live and where it will have the biggest impact.
Hence, we are looking for an experienced communications professional to lead Greenpeace’s sustainable agriculture communications, based out of our international centre in Amsterdam.
Our ideal candidate will have the following abilities & experience (in addition to the standard Communications Manager job spec):
• Good knowledge of food, sustainable agriculture issues (or a strong desire & ability to learn quickly), including opinions
on how agricultural issues are being reported by the media and discussed by the public.
• Strong communications, PR or media relations experience combined with good working knowledge of web/social media and overall creative communications development.
• The ability to think and work at a global level. Professional experience in Asia would be preferable.
• The ability to define & segment audiences – developing messages that are appropriate to political decision makers, corporate stakeholders, scientific and public audiences respectively.
The successful candidate will also need to demonstrate an innovative and effective approach to communications. We are
looking for original thinking that really works.
Purpose of the job
To lead, develop and implement communication strategies and creative concepts for campaign projects as well as fundraising
activities, in line with the identity guidelines and in cooperation with the communications team, in order to raise organizational and campaign awareness in the public and to ensure the delivery of agreed campaign strategies in alignment with the Organisational Strategy.
Main responsibilities
1. Strategic direction and communication design
Maintain an overview of key external developments and based on this formulate and deliver effective communication strategies and activities, in cooperation with the Head of Campaign Communications, ensuring the provision of ongoing advice to senior management at GPI and in NROs on the formulation and execution of GP’s strategic direction and communication design.
2. Global Communication Strategy
Lead and coordinate the formulation, development, agreement and implementation of global innovative, creative, pro-active and reactive campaign communication strategies and objectives for communication issues, in the context of the Greenpeace mission and identity guidelines with the Head of Campaign Communications, in order to clearly define the objectives of global campaigns communication.
Implement such strategies and coordinate rollout of material across NROs and external international partners in order to provide a high level of media (traditional and non-traditional) exposure internationally ensuring success of our campaigns and improvement of our organizational profile.
Provide senior strategic communication input into design of any communication program, using core communication principles, audience centered-thinking and understanding of delivery across multiple platforms.
3. Staff Management
Functionally leads and manages members of the Greenpeace International communications staff working on communication programs, in line with HR and GPI guidelines, in order to be equipped for current and future challenges and contribute to the realization of the unit’s objectives.
4. Budget
Develop, monitor and authorize expenditure of communication strategies within her/his responsibility, according to agreed
objectives and the priorities to ensure cost effectiveness and strategic expenditure of the allocated budget. Negotiate appropriate level of budget necessary for a campaign/project with relevant party.
5. National/Regional Office (NRO) Liaison
Enable the communication unit to build relationships with and support NROs through consistent communication, diplomacy
and NRO visits, in cooperation with the unit team and in the context of organisational development plans, to ensure the global communication strategy is supported by NROs and implemented accordingly in different regions of the
world.
6. External Network
Maintain overview and coordinate the development of external international networks with key allies, political fora,
industry, NGOs, public and media in order to enable maximum influence in external world to support achievement of communication strategies and objectives.
7. Alignment on policy
Ensure all communication material produced by GPI and NROs is in adherence to editorial policies and in line with
the identity guidelines across all platform, concerning the own communication projects, in order to ensure consistency in communication content and presentation style.
8. Funding Proposals
Advise and assist the Head of Campaign Communications and Fundraising Unit on the development of funding proposals for major donors and foundations, and subsequent campaign reporting and representation, liaising with major donors, Foundations and other supporters of Greenpeace work as required in order to ensure funding proposals are factually correct and in line with the agreed global campaign strategy.
Skills required / qualifications
Required:
? Bachelors/Masters degree or equivalent
? At least 5 years professional experience in Communications
? Proven success record in campaign based media outreach, marketing and branding, knowledge of marketing and advertising techniques
? Experience in working in international environment and coordination of rollouts across global markets
? Staff management experience – especially with cross-cultural and global (i.e. long distance) teams
? Management experience especially budget management
? Ability to conceive and implement ideas single-handedly as well as ensure that those around deliver
? Articulate, creative, passionate, with excellent written and spoken English
