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Campaign Manager North America, Humane and Sustainable Farming

Reference HR-CMHSA  (Please mention Stopdodo/Environment Jobs in your application)
Sectors Arboriculture, Horticulture and Agri.
Town/City New York City
Type Fixed Term and Permanent Roles
Status Full Time
Level Mid Level
Deadline 28/02/2016
Company Name World Animal Protection
Contact Name Karen Henderson
Email recruiter@worldanimalprotection.us.org
Website Further Details / Applications
World Animal Protection logo
Also Listing:
IMPORTANT:  This Advertiser has requested that applicants MUST be National Residents / Valid Work Permit-holders.  Other applicants need not apply.


World Animal Protection, one of the world’s largest international animal welfare organizations, has an exciting opportunity for a tactical thinker and persuasive communicator to join our team as the North American Campaign Manager for Humane and Sustainable Farming. We want to see a world where every farm – small, medium or large-scale – is designed around the welfare needs of animals.  Our strategy seeks to dramatically change current practice in developed intensive farming systems and promote animal welfare friendly solutions, so that the experience of animals farmed for food is transformed to give them good lives. 




The Campaign Manager is responsible for building awareness, understanding and action in North America for World Animal Protection’s global Humane and Sustainable Farming program. This position will help catalyze an increase in corporate and public support to help improve the lives of farm animals. You will use the power of consumers as a key tactic to encourage corporate change and will be responsible for planning and implementing public facing campaigns that inspire businesses to act in support of higher animal welfare farming practices.


We’re looking for someone with a proven track record of leading campaigns that stand out, and of working effectively with teams across the world to build and deliver social change.  We need a positive, self-starter who can motivate and inspire using their expertise in dynamic and creative campaigning.




  • Designs and executes public facing campaigns (that may include, TV, radio, outdoor events, public relations, digital actions, social media and other tactics) that will garner widespread attention and will move existing and potential supporters to act in meaningful ways that will compel businesses to change their practices
  • Develops and maintains constructive and influential working relationships with key stakeholders relevant to the campaign such as food businesses, scientists, industry groups and animal protection organizations to ensure that World Animal Protection is in a key position to influence animal welfare in food production systems
  • Collaborates with appropriate international, regional and country level staff and ensures campaigning activities are integrated with communications, fundraising and finance.
  • Creates compelling and inspiring public facing and supporter messaging related to the campaign 
  • Creates campaign production schedules, produces yearly budgets and quarterly forecasts and ensures expenditure is within approved budget
  • Monitors activity, evaluates campaign progress and effectiveness and produces regular reports on program activities, outcomes and achievements as required by management (this includes reports for funders required for the fundraising team)
  • Follows and assesses key developments in farm animal welfare and keeps abreast of the latest legislation and trends
  • Maintains up to date knowledge of intensive farming issues and innovative and cutting edge campaigning techniques
  • Acts as media spokesperson for matters relating to farming in North America
  • Represents World Animal Protection and its interests at meetings with external bodies, conferences, media and other public settings
  • Works closely with communications team to develop digital platforms and actions, and leverage social media and traditional media as part of the campaign.
  • Works closely with fundraising to generate leads that are warm to the organization and will provide financial support to the campaign and other programmatic areas.
  • Ensures that campaign tone and approach is in line with regional and global strategies and World Animal Protection’s global brand





•  Strong understanding of the campaign lifecycle and its strategic and tactical components

•  University degree

•  Understanding of the food business sector and the livestock “food chain”, from farm to fork, desirable           



•  A strong, convincing communicator (written and oral), able to constructively engage external and internal stakeholders at all levels, with an emphasis on working in partnership to develop and deliver campaign solutions

•  Excellent interpersonal and diplomacy skills; the ability to interact effectively with people of diverse cultural and professional backgrounds

•  High-level computing and analytical skills, including a sound understanding of budgeting process

•  A passion for detail, ensuring a consistent output of high-quality products

•  Highly innovative and creative, with an eye for design and an understanding of the power of storytelling

•  Comfortable on the campaign “frontline”, able to inspire and influence others as the campaign ‘public face’

•  Excellent project management and co-ordination skills      



•  Developing effective campaign strategies

•  Leading and implementing successful high-profile campaigns, involving online and offline activism

•  Engaging proactively with non-NGO stakeholders (e.g. businesses or political institutions)   


Personal qualities/approach to work

•  Commitment to animal protection, particularly farm animals

•  Works well under pressure

•  Positive, can-do spirit with the energy and enthusiasm to move the world for animals

•  An innovative and positive approach to tackling challenges as they arise

•  Flexibility to travel across North America and at times internationally          


  • World Animal Protection offers a comprehensive benefits package including medical, dental, retirement, and generous vacation and holiday leave. Salary is commensurate with candidate's experience.
  • Interested candidates should send a cover letter including salary requirements and resume torecruiter@WorldAnimalProtection.us.org. The job reference code HR-CMHSA must be in the subject line. Position will remain open until filled.
  • World Animal Protection is an equal opportunity employer and welcomes applicants from diverse backgrounds.


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