The California Media Director will be the principal liaison with the media and public to promote and advance the work of Environmental Defense Fund’s California Climate Initiative. Reporting to the Director of Strategic Communications and working closely with the Director of Strategic Climate Initiatives, the Media Director will develop and maintain positive work relationships with key journalists, editorial writers and columnists. The Media Director will be responsible for developing and implementing strategies and tactics that successfully engage the press, public and other key stakeholders in support of the Initiative’s work.
The California Media Director will also work with the national Energy Media Director to execute campaigns that promote the Energy Program’s broad goal of accelerating the transition to a clean energy, low carbon future by putting in place policies that speed deployment of clean technologies and reduce the environmental impact of energy production, delivery and use. The California Media Director will lead California-specific efforts within the program’s three focus areas: natural gas, smart grid and energy efficiency.
Key Responsibilities:
Make strategic and tactical use of both offline and online media to promote Environmental Defense Fund and its specific program goals
Develop news stories on a systematic basis for feature coverage
Develop the creation and implementation of media outreach and response strategies on a daily basis, monitoring and facilitating media response to breaking news and political/legislative events
Plan and execute media conferences and in-person meetings with media
Create, edit and proofread media materials under deadline pressure
Maintain media contact lists and maintains regular contact and strong relationships with targeted reporters
Work closely with a core marketing team to conceive and execute integrated marketing campaigns utilizing multi-media channels (web, collateral, advertising, etc.) for maximum outreach and effectiveness
Help provide program staff with training and advice for media opportunities
Prepare monthly summaries and analyses of media coverage
Qualifications:
A minimum of five years media experience, preferably in a political or issue advocacy context. Environmental media experience is a plus.
Excellent verbal and written communication skills.
Superior creative and opportunistic media outreach abilities.
Track record of producing national and regional media coverage.
Excellent organizational skills including the ability to handle and prioritize multiple tasks and to meet deadlines.
Good strategic public relations and media judgment.
Ability to multi-task and work effectively with staff on many levels in multiple offices.
Able to adapt nimbly to change and prioritize effectively under deadline pressure.
Demonstrated strong pitching and presentation skills.
Familiarity with Vocus media contact software is desirable.
Location: This position will be located in the EDF San Francisco Office.
Interested applicants should forward their cover letter, resume, short writing sample and salary requirements.
Environmental Defense Fund is an Equal Opportunity
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