Envido is a one of the UK’s fastest growing companies and leading UK provider of energy, carbon and sustainability solutions for private and public sector organisations.
Our unique ‘Opportunity-Technology-Change’ solution covers carbon consultancy, programme management, and technology and behavioural change delivery that has already enabled our clients to save millions of £'s and CO2 through improved energy and carbon management.
Envido has a national reach, with headquarters in London, and regional offices in Birmingham, Manchester, Leeds and Ipswich. We work with over 180 organisations across the UK. Our clients include some of the largest private companies in the UK, as well as government entities, educational institutions and other companies across all industries, such as CNN/Turner Broadcasting, Investec, Sony, JWT, Linklaters, University of Cambridge, NHS and more.
Job Purpose
- To generate new business leads and grow existing customer spend
- Lead and manage the development, planning and delivery of communications and marketing for Envido’s full range of audiences.
- Develop and implement on-line & face-2-face events, e-marketing initiatives, and other on-line traffic drivers.?
- Develop Cross-selling & up-selling opportunities & leads for Envido’s full product range
- Manage, maintain and fully utilise Envido’s CRM
Responsibilities
- To contribute to the development and implementation of a strategic sales and marketing plan in liaison with the Sales & Marketing Director.
- Develop new business leads for the sales team
- Cross-sell & up-sell into existing client base
- To take overall responsibility for the marketing plan, including developing action plans and sales targets to achieve the objectives set.
- To achieve lead generation targets
- To ensure the sales and marketing team have a thorough knowledge of the product offer and pricing structure to enable effective promotion.
- To develop and implement customer service standards to ensure that all leads and enquiries are followed up by the team in a timely manner.
- To maximise the potential from existing corporate customers and intermediaries through effective account management.
- To plan and deliver targeted marketing communications campaigns, produce marketing collateral and ensure that Envido web presence is maximised.
- To manage a CRM database of potential and existing customers by creating accurate records and an effective follow up system.
- To lead in the distribution, collection and analysis of customer satisfaction questionnaires, surveys and general feedback.
- To keep abreast of industry and consumer trends, and ensure competitor activity is closely monitored and reported on.
- To identify and exploit all local marketing, sales and PR opportunities, including cross-selling to assist with company revenue maximization.
- To regularly review sales forecasts, identifying low periods and implementing creative solutions.
- To identify and organise representation at external trade shows and networking events.
- To consistently promote and champion a customer focused philosophy and reflect the organisation’s values.
- Managing marketing projects from initial concept to completion
- Collaborate with client to understand business needs and requirements
Person Specification
- Extensive b-2-b marketing experience
- Experience leading interactive projects for external clients i.e. advertising campaigns, marketing campaigns, website development, social media development, etc.
- Digital experience, in a b-2-b environment preferred
- CRM experience (Netsuite preferred)
- Knowledge of SEO, analytics and media placement
- Experience interacting with clients
- Ability to collaborate with creative and technology groups to insure projects are developed to defined objectives
- Ability to multitask and thrive in a deadline driven environment
- Strong leadership skills and proven record of delivery
- Exceptional problem solving skills combined with strategic vision and the ability to drive projects to completion
- Bachelors degree in Marketing, Business or some related field
- Outstanding written and oral communications skills
WHY ENVIDO?
Envido is a trusted independent advocate for our customers in the energy marketplace. We save our customers money. Envido provides an integrated carbon management solution, along with a deep understanding of the energy industry, enabling us to deliver comprehensive energy strategies that meet our customers' business and financial objectives.
Visit our website www.envido.co.uk for more information.
Please send your CV and covering letter to
jobs@envido.co.uk
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to apply.
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